Aixfin Insights
The playbook for growth, retention, and digital evolution.
Member Engagement
Are You Accidentally Training Your Members to Leave You?
Members aren’t disengaging—they’re being trained to rely on fintech apps instead. Credit unions can reclaim relevance by owning the digital layer of financial guidance.
Product Strategy
Forget Features: The Four Flexibility Killers Every CU Faces in 2025
chased feature checklists like they were holy grails. But in 2025, flexibility is the edge that turns 'good enough' into 'uniquely ours'."
Industry Trends
From Flat to Fragile Growth: What Q2 2025 NCUA Data Really Says About Credit Unions
Assets and deposits are finally growing again, but membership is shrinking at the median, loans are softening, and delinquency has settled at a higher plateau. This is the most comprehensive, year-over-year analysis of NCUA data from Q4 2024 through Q2 2025.
Member Engagement
The Personalization Gap: Why You Know Your Members Best, But They Feel Strangers
Credit unions sit on a goldmine of member data, yet most digital experiences feel generic. Here is how to bridge the gap between having data and delivering insight.
Financial Wellness
The New Measure of Financial Wellness: Beyond the Credit Score
Credit scores are a lagging indicator of debt, not a leading indicator of health. It's time to measure what actually matters: resilience, cash flow, and buffer.